By: Martin Short, Lead Economic Development Specialist & Public Information Officer

Thanksgiving week kicks off the busiest time of the year for retail businesses. Many businesses, particularly small retail shops and restaurants, rely heavily on the end of year sales to close out the year in the black. Together with American Express, the SBA sponsors Small Business Saturday each year to celebrate and support small businesses and all they do for our communities.

The year’s Small Business Saturday is November 26^th. Small business owners can participate in Small Business Saturday in many ways. 

1. Get free Small Business Saturday marketing materials including sample posters, press releases, and social media updates
2. Utilize social media platforms to connect with current and potentially new customers
3. Implement an email marketing campaign 
4. Connect with customers and make their experience special, unique, and safe

Supporting our small businesses is a way to support the well-being of our neighborhoods and communities. The more we value our common resources, the more resilient we become.

Please join the SBA, American Express and others across the country in supporting your local small business by Shopping Small!  Please visit us at www.sba.gov under Small Business Saturday to learn more.